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Marketing
Consultant

I’m Catherine McManus, a UK marketing consultant providing strategic and hands-on marketing support to small businesses. I help business owners attract more of the right customers and improve conversions through stronger positioning, clearer messaging and more effective marketing.

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TRUSTED BY MANY SMALL BUSINESSES

Are You...

  • Doing plenty of marketing but not seeing results?
  • Unsure where to focus your time and budget?
  • Needing marketing support without a full-time hire?

Do You Need...

  • More visibility with the right customers?
  • A better website, SEO or lead-generation approach?
  • Practical help turning plans into action?
see how i can help

Marketing Services

(A Sample)

Two desktops with websites showing on them to demonstrate web design on the Small Business Marketing Consultant website

web design

Whether You Need A New Website Or Your Current One Optimised, Let Me Help You Create A Highly Compelling Brand Online That Converts.

SEO Marketing - Small Business Marketing Consultant

seo Marketing

SEO Marketing or Search Engine Optimisation Marketing Helps You Be More Easily Found Online By Your Target Customers.

A phone with social media icons to demonstrate social media marketing on the Small Business Marketing Consultant website

Social Media

Which Platform Is Right For You? What's Your Strategy? How Can You Optimise Results?

Marketing Coaching

Maybe You, Or A Team Member, Would Benefit From Some Advice Or Coaching Sessions?

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Marketing That Delivers Measurable Results

As an independent marketing consultant, I help small businesses get practical marketing support without the cost, complexity or commitment of hiring a full-time marketing manager.

Instead of generic packages, I provide tailored strategies that produce tangible outcomes for small businesses. My approach combines whichever marketing services and solutions I believe will best enhance your online presence and drive growth. This could be SEO, targeted advertising and social media, a focus on website optimisation and communication, or more of a push on local marketing and creative campaigns.

Two desktops with websites showing on them to demonstrate web design on the Small Business Marketing Consultant website
Website Design & SEO

Your website is your digital storefront. I help create modern, search-engine-friendly websites that not only look great but are built to convert visitors into customers.

Case Study: After a complete redesign, the Cottage Farms website now ranks on the first page of Google for its key search terms, significantly boosting its online visibility.

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SEO Marketing - Small Business Marketing Consultant
SEARCH ENGINE VISIBILITY

Effective SEO and paid search campaigns put your business in front of customers who are actively looking for you. Through strategic keyword selection, compelling ad copy, and continuous campaign monitoring, we can drive targeted traffic and generate leads.

Case Study: A South London cleaning company saw a 118% increase in new lead forms and a 73% increase in site sessions from a targeted search engine advertising campaign.

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More Than Individual Marketing Services

As a marketing consultant, I do not look at your website, SEO, content or advertising in isolation. I consider how your positioning, messaging and marketing activity work together – and where changes are most likely to improve results.

This gives you clearer priorities, more joined-up marketing and practical support focused on what your business genuinely needs.

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getting more targeted customers through effective marketing
Attract More of the Right Customers

More traffic is only valuable if it brings the right people to your business. I help small businesses strengthen their positioning and messaging so they attract more relevant prospects, generate more targeted enquiries and convert more interest into customers.

The focus is not simply on doing more marketing, but on making your marketing more persuasive, focused and commercially effective.

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What Makes Me Different?

I look at The Health & Performance Of The Whole Brand

My background in brand and business management means that I can look at the whole brand holistically, rather than being tunnel visioned or only able to help in one or two specific areas.

This combination of analysis, strategic thought and breadth of experience means that I won't just sell you a "package" that suits a particular skill set, but will find the right digital marketing, local marketing and branding solutions for your business.

I can just "do the work as briefed". However, my passion lies in digging a little deeper to properly get under the skin of brands. By doing this, I can see what is working and what needs tweaking.

Over 30 Years' Unique Experiences

During my career, I have learned best practice and the importance of strategy from Nestlé (the world's largest food & beverage company), the reality of bootstrapping in startups and done everything in between.

This experience across different sectors, company sizes and disciplines (marketing, sales and events) gives me a vast and diverse set of skills to draw from. This enriches my marketing consulting, as it enables me to consider and question different aspects of business performance - and potential opportunities.

The Work Is Managed By Me

I act as your integrated marketing solutions partner. Once we decide to move ahead together, your work stays with me. I don’t pass it to interns or outsource it to unknown third parties. I do the work myself, or will tell you if I work with a carefully selected team of collaborators.

5-Star Rated Marketing Consulting

My testimonials on Linkedin and reviews on Google speak for themselves.

I will happily take on one-off pieces of work, but feel truly satisfied when longer term partnerships develop, clients turn to me for trusted marketing and business advice and pay me the ultimate compliment...start recommending me to others.

What My Clients Say

Rated 5 out of 5
“Over the past 6 months Catherine has reviewed and helped us adjust our brand strategy and enhanced our concept development, including practical suggestions that help us with our product offer. Hiring her as our consultant has made a considerable difference to our marcomms over the past 6 months and as well as being the consummate professional, she has become our trusted partner, whom I will recommend to others.”
cece mckenzie
Rated 5 out of 5
"Cat is the irrepressible force that keeps all the plates spinning at once behind the scenes at the charity Rebuilding Lives. This is a voluntary role, which makes her drive, determination, and passion all the more impressive. If a business owner asks, 'What could Cat do for my business?' I'd probably make a comparison to that scene in Pulp Fiction when Uma Thurman is lying on the floor dying. Cat is that shot of adrenaline straight to the heart of your business. When she commits to something, she ensures it’s done exactly as promised, on schedule and to the highest standard. What she does will either make or save you money. Your team will up their game to keep up with her. The only complaint you'll have is that she isn't a full-time member of staff."
Steve McKenna
Rated 5 out of 5
“In the relatively short time Catherine had to work with my brand so far, she has made a huge impact. From really helping to crystallise my objectives surrounding shopfront impact on homepage design, to clear branding and cohesive company aesthetics going forward. With company and competitor audits and SEO optimisation to help poke through the noise. I've lots of actionable goals to work on directly off the back of the input Catherine brought to the table. Highly recommend!."
billy jupp