Business Growth

Status 

Lancaster hairdressing salon Belle Ame are a long-term client.

The business owner trusts me to do whatever I believe is best for the business on a month-to-month basis. We focus on a range of marketing services but also allow ourselves to be open to impulsive creative ideas and proactivity.

At the end of 2023, Belle Ame needed to protect itself from a potential loss in profit both from staff changes and the cost-of-living crisis.

What I Did To Assist Business Growth 

Various marketing tactics were employed over 3 months to help drive growth and protect profit including:

• Creating a special offer during the traditionally slower month of January and promoting through text messages and social media advertising.
• Writing and promoting a winning blog post about Hair Trends 2024, employing SEO marketing, that drove the credibility of the hair salon and attracted new clients.
• Optimising the Google Ads campaign.

Results

• +39% revenue increase over 3 months (Dec 2023-Feb 2024) vs. previous year.
• Biggest ever revenue achieved for a December month.
• +75% clicks and +70% local actions taken vs. previous 3 months with +10% spend increase on Google Ads.