SEARCH ENGINE ADVERTISING

If you're a small business owner interested in search engine advertising and keen to try out google paid ads, the offer below will be perfect for you.

Search engine advertising (SEA) together with search engine optimisation (SEO) make up what is called search engine marketing (SEM).

Search engine optimisation is linked to “organic” traffic to your website (unpaid traffic enabled by strategic keyword and key phrase usage). Search engine advertising revolves around paid advertising, with the main search engines being Google, Bing and Yahoo.

Google is usually where most people start and there are a number of different ways you can create and manage ads by Google.

The performance of your ad is affected by several factors including the design of the ad and how you set it up in terms of keywords and audiences (that’s where I come in!).

Successful Google pay per click campaigns also depend on how competitive your industry is and what your closest competitors are spending on advertising.

Last but by no means least, how well your digital advertising converts to a lead or sale also depends on how convincing your web design is. 

Get in touch and let’s see how we can grow your business with search engine advertising.

Iphone showing a Google search screen - image used by Small Business Marketing Consultant to describe search engine advertising.
case study

GOOGLE PAID ADS

How I drove more traffic and leads for a cleaning company in South London through Google paid ads.

Elaine Cleaning Services logo - a client of Small Business Marketing Consultant, UK

Google Paid Ads - Offer

If you're a small business owner keen to try search engine advertising and Google paid ads then a "Smart Campaign" is an easy way to start. This fantastic offer includes the design of the advert and 1 month worth of ads by Google.