BRAND IDENTITY DESIGN

The Client

Happynest Homes are a UK-based company reimagining mobile and prefabricated housing. Their focus is on producing beautifully designed, high-performance living spaces with carefully selected sustainable materials that blend into the natural surroundings. The result is a new benchmark for residential homes that feel good and do good, for people and the planet, whilst not costing the earth.

Background

Happynest Homes approached me needing help with their marketing strategy and positioning. It very quickly became clear that we also needed to revisit their brand identity design and brand communication. The entrepreneurial team had created an incredible product. They had poured all their energies into engineering and architectural excellence, sustainability and craftsmanship. However, their brand visuals, website and communications weren’t showcasing this as well as they could be.

Importantly, they had a huge trade event coming up that they needed everything to be ready for – World of Park & Leisure Homes – the UK’s biggest event for alternative living spaces.

Working with some trusted collaborators, I helped to deliver:

• Updated website visuals, brand positioning and brand communications
• An A4 brochure to showcase their innovative homes and clearly explain their unique approach to modular living
• Business cards

The aim was to help them make a strong impression at the event with a polished, professional identity that conveyed trust, credibility, and appeal to their target audience.

The Solution

I began with competitor and market research to understand how best to position Happynest Homes in a growing but competitive sector. The world of mobile and prefabricated housing is a complex one, with many labels and terms being used, sometimes meaning slightly different things. One of our first challenges was to agree on what some of the best terminology might be to explain what they were offering, what made them different and who their target market was.

From here, I worked in collaboration with design agency Howell & Hicks to develop a series of brand identity design concepts. The chosen direction drew inspiration from both structural elements and natural forms, reflecting Happynest Homes’ balance of engineering precision and sustainable design. This was refined into a versatile logo, supplied with simple brand guidelines to ensure consistency as the business grows.

The website design was tweaked, new pages added, copywriting improved, and work done on search engine optimisation. Jasmine Hutter Design helped me to carry out most of the website design changes.

We applied the new styling cues, colour palette, and typography across the website, business cards and an A4 brochure. These marketing materials gave the team a confident presence at the World of Park & Leisure Homes Show, where first impressions were critical.

The Outcome

The new brand identity helped Happynest Homes stand out at their industry launch. With a more powerful website and professional printed collateral that reinforced their credibility, they were able to connect with visitors, potential buyers, and partners at the show.

This project highlights how investing in brand identity design gives small businesses a strong foundation for growth. It not only builds trust and recognition but also creates consistency across every marketing touchpoint.

If you feel that your brand identity isn’t up to par, or your small business is preparing for a launch or event, and you need help with brand identity design, marketing strategy or small business marketing services, get in touch today. I specialise in helping small businesses create clear, consistent marketing that gets results.