Freelance Marketing Consultant for Small Businesses
Many small businesses reach a point where they know they need better marketing, but hiring a full-time marketing manager or working with an agency doesn’t feel like the right fit.
That is where working with a freelance marketing consultant can make a real difference.
I work with small businesses across the UK, providing practical, hands-on marketing support focused on generating enquiries, improving visibility and supporting long-term growth.
When Businesses Typically Contact Me
Most of the businesses I work with are at a similar point.
They might already have a website or marketing activity in place, but things are not delivering the results they expected.
Common situations include:
- A website that is not generating enough enquiries
- Digital marketing activities that are inconsistent and spread too thinly
- Uncertainty about what marketing activity to prioritise
- A business that has grown but now needs a clearer marketing strategy
- Wanting to generate more consistent, high-quality, targeted leads
I also work with businesses at earlier stages or during periods of change.
This includes:
- Businesses that need a new website, clearer positioning and a defined marketing strategy before investing in lead generation or growth activity
- Consultancy and B2B service businesses that need help communicating complex services more clearly and effectively
- Startups launching new brands, products or services that need support with branding, messaging, website creation and communication
Recent examples include supporting a consultancy in the built environment with website development, positioning and marketing strategy, as well as working with new businesses across ecommerce, hospitality and wellness to refresh or create websites and refine their messaging.
Marketing Support for Small Businesses
I provide a combination of strategic thinking and hands-on delivery.
SEO to improve visibility in Google
Google Ads to generate targeted enquiries
Social media strategy and content
Website strategy and optimisation
Marketing planning
Lead generation campaigns
Email marketing to build loyalty and stay front of mind
The Advantage of Working with a Freelance Marketing Consultant
Working with a freelance marketing consultant gives you:
- Direct access to experience
- A flexible approach
- Cost-effective support
- Clear, honest advice
- Support with both strategy and delivery
Types of Businesses I Work With
I work with a wide range of small businesses, including:
- Service-based businesses
- Retail and consumer brands
- Salons and lifestyle businesses
- Care businesses
- Hospitality businesses
- Fresh produce businesses
- Alternative housing companies
- Tech startups
Examples of Work:
Working independently or with collaborators:
- Delivering a joined-up marketing approach for a salon, including ongoing marketing strategy and help with all aspects of marketing (online and offline) to drive business growth.
- Helping startups build websites and refine messaging
- Brand identity design, event support and website refresh for a Yorkshire-based company in the prefabricated housing space.
- Supporting a retail brand with launch awareness and local marketing
- Improving marketing structure, messaging and customer journeys for a care business
- Supporting fresh produce businesses with a full relaunch and lead generation.
- Supporting consultancy businesses with positioning and communication
Testimonials
Working with Catherine over the past several months has been transformational for our start-up business, Happynest Homes, a construction company specialising in luxury residential mobile homes based in North Yorkshire.
Catherine isn’t just a small business marketing consultant. She genuinely feels like part of our team and brings an incredible amount of energy, passion, and dedication to everything she does. She’s always operating at 120%, consistently going above and beyond.
Her marketing services have included a full rebrand, from our new logo and brochure design to a complete website overhaul. She’s conducted competitor analysis, helped us understand and refine our keywords, identified our target market, worked on SEO strategy, and even prepared us for a major trade show. She constantly keeps us focused and on track with our marketing plans.
You can read the full testimonial here.
How I Work
We start with a conversation, identify opportunities, create a clear plan and then implement and refine over time.
FAQs
Do you work with startups as well as established businesses?
Yes, I support both early-stage businesses and more established companies.
Can you help define our positioning and messaging?
Yes, this is often a key part of the work before focusing on marketing activity.
Do you offer ongoing support or one-off projects?
Both options are available depending on your needs.
Looking for a Freelance Marketing Consultant?
If you are looking for practical, experienced marketing support, feel free to get in touch.