LEAD GENERATION FOR SMALL BUSINESSES

About Cottage Farms

Cottage Farms are fruit packers with specialist fruit-ripening facilities based in Kent. They work with some of the UK’s best-loved retailers and have built strong relationships across the fresh produce supply chain. They are a small but capable business operating in a competitive sector where visibility, relationships and reputation matter just as much as operational strength.

When they first got in touch, they were looking for a marketing consultant who would understand their business and help them build the kind of long-term visibility that would support meaningful growth.

The Challenge

Like many small businesses, most of their focus naturally went into day-to-day operations. Marketing had always been something they intended to do more of, but it was difficult to find the time or the structure to approach it consistently.

They wanted clearer direction, better visibility and a more organised approach to relationship-building. They also wanted someone who could understand the realities of a small team and provide practical, hands-on support whilst remaining flexible to changing work demands.

This was where I could help not only in my role as marketing consultant, but also pulling on my experience and expertise as a small business strategist and business growth specialist.

What We Worked On

1. Strengthening Cottage Farms’ online presence to support small business growth

Before shifting into business development, we revisited, overhauled and relaunched the website to ensure it reflected the company’s current capabilities and strengths. This gave Cottage Farms a more accurate and powerful platform to support future marketing activity. We also optimised other online platforms.

2. Marketing consulting and business development support

Once the website foundation was in place, the focus moved to longer-term marketing planning, including:

• Strengthening both the company’s and the Managing Director’s presence on LinkedIn
• Creating a structured approach to outreach and visibility
• Building a manageable rhythm of marketing actions
• Identifying and nurturing new business connections
• Positioning Cottage Farms within relevant industry conversations
• Providing ongoing marketing consulting and decision-making support

The aim was to create steady and sustainable lead generation for a small business without increasing internal pressure.

The Results – In Just 3 Months!

Building high-value industry connections through strategic lead generation for small businesses

Through consistent and targeted activity, the business owner has been connected to hundreds of high-value industry connections. Several of these discussions have already opened up meaningful opportunities.

If Cottage Farms were able to fulfil every enquiry explored during this period, the potential additional turnover could reach around £2.5 million per year. Further contacts have also been made where volume has not yet been discussed, but could lead to future opportunities.

These results were achieved in the first 3 months of business development activity.

Clearer marketing direction with ongoing support from a results-driven, small business marketing consultant

Working together over an extended period meant Cottage Farms could make informed decisions and focus on what really mattered. With a structured plan that suits a small business, visibility and new business opportunities increased without overwhelming the team.

Practical marketing consulting from a small business strategist on a long-term basis

Having an ongoing consultant meant the business had consistent access to advice, support and strategy. This made it easier to maintain momentum and stay focused on the right opportunities.

Client Feedback

“I started working with Catherine at Small Business Marketing over 18 months ago. Using Catherine’s knowledge and contacts, our website has been completely redesigned to give us a fresh and up-to-date image that truly reflects our business and what we do.

We always agreed it would be a two-stage process and more recently Catherine has concentrated on our marketing goals, enhancing both the company’s and MD’s profile and putting together a social media strategy for the business.

This work has already had significant high-value results and we now have a network of contacts that will benefit the business in the months and years to come.

Catherine listens to where the business is and what we feel we need to achieve and then presents back the strategy she feels will achieve our aims.

I would highly recommend Catherine to anyone looking for help and guidance with all forms of marketing and business ideas.”

Could This Marketing And Business Development Support Help Your Business Too?

If you are a small business in Kent or anywhere in the UK and want clearer direction, better visibility or support with lead generation, it may be worth exploring whether it’s the right time to hire a marketing consultant who understands how small businesses grow.

Whether you need:

• A practical marketing strategy you can follow
• Lead generation that suits your capacity
• Stronger online visibility
• Guidance from someone who understands growing small businesses
• An external partner to support decision-making

I can help you focus on what will deliver the best results for your business.

Why not get in touch and we can have a no-obligation chat?