Brand collaborations
As a small business marketing consultant, I am passionate about using brand collaborations and other creative marketing strategies to the benefit of my SME clients.
Whether it’s to build trust and credibility for your brand, drive awareness to new audiences or enhance SEO, there’s a lot you can do through brand collaborations and partnerships.
There are a few things to bear in mind though, before you go running off with a million creative ideas.
Firstly… is this activity going to be a paid brand collaboration or based on a mutually beneficial win-win arrangement?
Small budgets? Prefer the unpaid option? You’ll need a reality check in terms of your brand status and who might want to associate themselves with you.
It’s then incredibly important to choose partner brands that:
- Attract your target audience.
(The whole point is to attract prospective customers…) - Are aligned with your key message and values.
(It can be damaging for you to be associated with a brand that stands for the opposite of what you do). - Are as committed as you for it to be a success.
Other important considerations are the wow factor of the idea that you will collaborate on and the quality of the output. Compelling words and photography are of real importance. I can help with both copywriting and photography (including professional photography involving models, hair and make-up artists and locations).
Digital Influencers
I have mostly worked with brands that collaborate with small influencers. Small influencers are also known as micro influencers (generally having under 50,000 followers).
In my experience, anyone above this number of followers tends to fall into the paid collaboration category. They are also often particular about who they work with and how they are approached (often by PR firms).
Whilst marketing a fashion brand, I enjoyed working with influencers (micro influencers), stylists and other fashion, jewellery and lifestyle brands. For restaurant marketing, I have built relationships with multiple food influencers.
I have developed numerous partnerships and collaborations for brands. Fill in the form and let’s chat about the exciting opportunities I could create for your brand.
i'm ready to help with
brand collaborations
- Phone: 07448 720859
- Email: info@smallbusinessmarketingconsultant.com
