Email marketing

As an internet marketing consultant, there are many strings to my bow and multiple ways for me to help clients drive growth. Email marketing is one of them.

When people talk about sales and sales leads, they often mention the words cold, warm and hot. Cold is when you’re approaching someone “cold” and they might not have seen or heard of your brand before. This is the hardest form of marketing.

People who have willingly given you their email address for more information are definitely in the warm category. Hot, when they have already bought from you and could be tempted to buy again. 

Email Marketing For Small Business

Due to limited budgets, marketing strategies for small business that are free or nearly free are always popular.

In my opinion, email marketing is one of the best ways to market a small business online and one of the most cost effective. By continuing a conversation with someone who is already interested in your company, you can build on their trust, appreciation and desire for the brand.

It is also a powerful way to encourage repeat purchase and build loyalty. By regularly popping up in people’s inboxes with exciting brand information and special offers, you can make sure your most interested supporters are reminded of your brand and tempted to buy from you.

Whether you already subscribe to specific platform or are starting from scratch, get in touch. I can help review and optimise email campaigns, web design and opportunities to email capture. An example of some of the areas I cover are landing pages, subscriber boxes, pop ups, automated responses, content management, email marketing strategy and management.