SEARCH ENGINE ADVERTISING
If you're a small business owner interested in search engine advertising and keen to try out google paid ads, the offer below will be perfect for you.
Search engine advertising (SEA) together with search engine optimisation (SEO) make up what is called search engine marketing (SEM).
Search engine optimisation is linked to “organic” traffic to your website (unpaid traffic enabled by strategic keyword and key phrase usage). Search engine advertising revolves around paid advertising, with the main search engines being Google, Bing and Yahoo.
Google is usually where most people start and there are a number of different ways you can create and manage ads by Google.
The performance of your ad is affected by several factors including the design of the ad and how you set it up in terms of keywords and audiences (that’s where I come in!).
Successful Google pay per click campaigns also depend on how competitive your industry is and what your closest competitors are spending on advertising.
Last but by no means least, how well your digital advertising converts to a lead or sale also depends on how convincing your web design is.
Get in touch and let’s see how we can grow your business with search engine advertising.