sEO marketing

So what exactly is SEO?

SEO stands for search engine optimisation and SEO Marketing basically means making your website more attractive to search engines.

By understanding what search engines (notably Google) value in a website, you stand a better chance of being listed higher up in relevant searches for your business. Greater visibility on a search engine, leads to more potential sales.

The main areas to understand are on-page, off-page and technical. 

Why is SEO important?

How much your website is seen by customers (organically, not through advertising) is influenced by search engines. 

Whenever you type something into a Google query box, Google decides what websites get shown on p1, p2, p100 etc.

Google decides this after it has gone through the process of crawling the entire web, indexing and ranking websites and deciding which ones are best to show.

Whether your website traffic suffers tumbleweed, or whether you get thousands of visitors a day, is down to many factors, including SEO Marketing. 

What are the benefits of SEO Marketing?

In a nutshell, the benefits are free, organic traffic to your website from your target customers.

The benefits are more often felt in the medium to long term, but if you build the foundations, you will reap the rewards. 

Making your website more attractive to search engines means being more strategic with copywriting, content creation and website structures. It also means delving into the world of keywords, key phrases and links.

It requires being strategic, methodical and then patiently crossing fingers (search engines are not always predictable). 

SEO is probably one of the least understood and most difficult to learn marketing tools for business owners. However, it is also one of the most powerful.

I have witnessed the benefits of getting a client onto p1 of Google for targeted key search phrases and slowly moving them up the ranks.

So what is SEM then?

Search Engine Marketing (SEM) is largely seen as the combined work of Search Engine Optimisation (SEO) and Search Engine Advertising (SEA). 

Get in touch to see how all of these marketing techniques can grow your business.