Social media marketing is an essential (often free) way for companies to:

• drive awareness of their brands to new audiences
• build relationships with interested parties and keep them engaged
• motivate customers to buy from the brand again and again
• build trust and credibility with customers and search engines 

It’s actually hard to think of a brand today that doesn’t appear on any of the social media platforms. It is simply what people expect to see nowadays. It is an important tool to create the right impression not just to potential customers, but also to key people like journalists who might want to write about your company.

What Social Media Platform Should I Be On?

This is very dependent on what type of business you’re in, what you’re selling and who you’re selling it to.

Just because one of your friends, or another business you know, is using Facebook or Twitter, does not mean that they are the best fit for your brand. Or that you should be spending all of your time trying to juggle multiple platforms.

As an example, LinkedIn might be well suited to if you have a B2B business selling coaching services. However TikTok might be a better “weapon of choice” if you’re marketing a fashion brand targeted at Generation Z.   

Social Media Advertising

Finally, Social media advertising, which often takes the form of Facebook advertising or Instagram advertising (but is also available through other platforms) is also a powerful way to reach new people and increase your client base.

Whether you’re on social media or not, I can tailor a strategy to help you optimise these channels.

I can also work with you as a freelance social media marketing consultant on an ongoing basis. This gives me more freedom and time to help you drive targeted followers to your account and increase engagement levels. It also allows for the exploration of exciting brand collaborations, content creation and work with social media influencers.

Fill in the form below and get in touch if you need help with social media strategy, management or advertising.