5 Game-Changing Productivity Tips For Small Business Owners In 2025

Productivity Tip 3: Break Down Barriers Between Systems.

As businesses use more and more specific tech tools, strategic-thinking business owners are ensuring that data can move across all their systems. Sarah Hale, who has worked across small to global firms says:

“When adding new systems to your business operations, being able to integrate them is critical. This minimises the cost of human intervention and the risk of conflicting data, whilst optimising the customer experience.”

Additionally there can be significant cost, both in terms of administration hours, bad decisions made on incorrect data or missed opportunities. Sarah says “One of my clients had their job management divided across 2 systems and multiple excel spreadsheets. They spent significant time keeping these reconciled, and could not be flexible with customer appointments as a result. By getting them to put the job management task into a single system, they can now be more flexible and time saved is spent on revenue earning activities. So when deciding upon any new system, walk through the process it is involved with end to end; thinking about the customer and user experiences, and the data flows.”

Productivity Tip 4: Master The Art Of Outsourcing To Focus On Revenue Generating Activities.

As businesses grow, so do their demands. Savvy entrepreneurs are learning to delegate non-core tasks to freelancers or virtual professionals, allowing them to focus on high-value activities that drive growth.

It’s tempting to do it all yourself, when you’re a small business owner but that sometimes means jobs are done badly or inefficiently. As a small business marketing consultant, I’ve seen a lot of poor websites in my time, either done by owners themselves or on the cheap. This can have negative repercussions on sales if it impacts on trust or brand appeal in the eyes of the customer.

Furthermore, the idea that “build and they shall come” – or “If you build it, they will come” which is what Kevin Costner said in Field of Dreams – is misleading. Marketing work should include marketing strategy, powerful concept development and branding…before entrepreneurs focus on brand launches and websites. Whilst you work on creating a website, you also need to consider compelling photos and words and why search engine optimisation is important. Only then, when most of your ducks are in a row, should you drive awareness of your brand and push traffic to your website through other marketing activities such as social media marketing or digital advertising.